Behind The Scenes Of Smirnoff’s New ‘Hang Out From Home For America’ Campaign With Laverne Cox [Forbes]
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Source: Forbes
Smirnoff's new “Hang Out From Home for America” campaign features Laverne coxWhat do you do when you shoot your an ad campaign for your summer-themed vodka and new seltzer three weeks before a global pandemic shuts down the country?That was the problem facing Smirnoff, which shot a campaign in February for its Red, White & Berry line, encouraging people to go out this summer and have fun. It was a great idea, until three weeks later no one in the country was allowed to actually, you know, go out.So, Smirnoff changed things up a bit, and created a new campaign that instead puts the focus on staying at home. Those spots, which feature long-time Smirnoff spokeswoman Laverne Cox, as well as new brand partners Dave Bautista, Diane Guerrero, and Meghan Rapinoe, went live on YouTube on Sunday and started appearing on national TV this week.Today In:“We had this big campaign in mind that was fabulous,” Cox tells me via Zoom from her “Glam Room” aka her walk-in closet, which has been made famou
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