As Alternative Investments Cool, Diageo’s Private Cask Programme Is Heating Up [Forbes]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: Forbes
As whisky retail sales continue to slow, Diageo's little known cask programme may offer another way to unlock value from its ageing stock. In order to create the list of available casks for 2026, Diageo has combed its 10 million strong inventory of casks and hand selected just 12 deemed to have reached their absolute peak as a single cask. The most recent The Twelve by Casks Of Distinction were revealed at an exclusive event at Raffles Sentosa in Singapore in late 2025 and a 1984 Mortlach cask headlines the hand-picked dozen. This was the third annual event held by Diageo to launch The Twelve, and was apparently the most attended so far. The impressive line up of casks includes whiskies from some of Diageo's most renowned distilleries, but as Diageo's Global Private Client Director pointed out to me over an email to discuss the launch, “the more esoteric malts are increasingly catching collector's malts in terms of desirability.” The comment struck me as poignant. It left me wond
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