BALCONES DISTILLING PARTNERS WITH THE OTHER ART FAIR TO INVITE INDEPENDENT ARTISTS TO PUSH THE BOUNDARIES OF CREATIVE POSSIBILITY [Yahoo! Finance]
Diageo plc (DEO)
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Source: Yahoo! Finance
WACO, Texas March 28, 2024 /PRNewswire/ -- Balcones Distilling and The Other Art Fai r , two trailblazing brands redefining the art and whisky spaces, are thrilled to announce a new partnership for its upcoming circuit of spring fairs. The Texas -based distillery, recently named World's Best Craft Producer of the Year 2024 at the World Whiskies Awards, and the global art fair program are joining forces because of a shared commitment to foster creativity, pursue innovation and champion originality. Balcones is at the forefront of the whisky revolution in Texas and is known for its whisky that comes from a different "place". The distillery is forged on a fault line where two opposing landmasses meet, fueling an energy and creative heat that drives Balcones' continuous journey of experimentation and innovation. At the heart of the partnership is the "Spirit of Balcones : Artist in Residence Program", a new initiative to empower artists to transcend traditional studios and create a
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