BALCONES DISTILLING SEES "WHISKY FROM A NEW PERSPECTIVE" IN LATEST CAMPAIGN [Yahoo! Finance]
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Source: Yahoo! Finance
WACO, Texas April 15, 2024 /PRNewswire/ -- Today Balcones Distilling unveils its new campaign, titled " Whisky from a New Perspective ", inspired by the distillery team's artistic and fresh approach to whisky-making. Based in Waco, Texas , the Balcones distillery is forged on a fault line where two opposing land masses meet, fueling an energy and creative heat that drives a continuous journey of experimentation and innovation for Balcones Led by a distilling team that has backgrounds in art, music, writing, and a head distiller who is a master in both whisky and ceramics, Balcones credits the brand's success to keeping creativity at its core, along with the ability to tune into the natural world around them, to create original, expressive whiskies that reflect the volatile climate of Texas Launching April 15, 2024 , in Texas California Colorado New York Florida and Illinois , the digital-first campaign is a testament to DIAGEO'S belief in the future of Balcones and its leadersh
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