EagleTree Capital Acquires The Opus Group; Investment to Accelerate Global, Client-Centric Growth Across Opus Agency Brands [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: Yahoo! Finance
brand marketing for more than 70 global companies, including some of the world's most influential brands, today announced that investment funds managed by EagleTree Capital ("EagleTree") have acquired Opus from its previous partner, Growth Catalyst Partners. Terms of the transaction were not disclosed. Live and experiential marketing is playing an increasingly central role in how global brands build trust and drive commercial impact. Marketing organizations across industries are investing more in experiences that bring audiences together across borders and channels, making the category one of the fastest-growing areas of modern brand building. Opus brings together three distinct agency brands — Opus Agency MAS , and Verve — with offices across the U.S., EMEA, and APAC. Clients include Amazon, BMW, Diageo, Google, and Salesforce, among others. Each agency brings its own specialization while operating across an integrated global delivery model. "EagleTree is an exceptional partn
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