Greg Hughes on how Suntory plans to revive global spirits sales [Yahoo! Finance]
Diageo plc (DEO)
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diageo.com/en/investors
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Source: Yahoo! Finance
Years of “premiumization,” in which consumers paid up for higher-end versions of spirits companies' products, were followed by a pandemic boost to consumption at home. The picture for the industry since then has been more sobering. Organic net sales were flat for Diageo in its latest quarter, while Pernod-Ricard reported a 7.6% decline. Some analysts have blamed inflation's impact on household savings for this more temperate mood, but others see the trend as a warning that young consumers may be more abstemious than older generations. That's not Greg Hughes' view. The CEO of Suntory Global Spirits, the Japanese-owned owner of Jim Beam, Maker's Mark, Yamazaki, and Hibiki, sees growth rebounding in the next two years. It will be driven by consumers outside the industry's traditional markets, he believes, and by a growing appetite for flavored spirits like Jim Beam Pineapple and “ready to drink” brands like Suntory's -196 vodka seltzer. Here's how he sees Suntory's “Yatte Minahare”ph
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