Machine-Generated Art Lets Whiskey Fans Look Inside Their Favorite Tipple [Forbes]
Diageo plc (DEO)
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Source: Forbes
As visitors to a legendary distillery in Scotland savor whiskey samples at the end of their tour, they'll not only taste and whiff the spirits. They'll see what's inside of them, thanks to a wall-size projection of machine-generated digital art based on the drinks' complex chemical signatures. The art, called “Out of the Ether,” looks like a hypnotic puff of gold, white and gray smoke and clouds swirling and bubbling inside a giant glass marble. In fact, it's a visualization of two rare whiskies based on their flavor and aroma profiles. This spirited creation celebrates whiskey's chemical complexity. Whiskey makers routinely extract data on their offerings using gas chromatography and high-speed liquid chromatography, scientific techniques that allow for separating and analyzing compounds. But the spikes and troughs on the resulting graphs aren't exactly easy for the average whiskey drinker to understand. That's where “Out of the Ether” comes in. “We wanted to demystify wha
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