One of America's Best Craft Distilleries Just Closed a $20M Deal, Bucking Trends in a Slowing Whiskey Market [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: Yahoo! Finance
The deal comes following the Austin, Texas distillery depleting 100,542 cases in 2025 — a 45% increase year over year — despite industry-wide headwinds. Still Austin shipped 100,924 cases into distribution in the same period, a near-perfect ship-to-depletion ratio that points to consistent consumer demand. The company says 2025 marks its strongest performance since founding in 2015. The results come as the broader American whiskey category faces slowing growth. Huge names from Beam to Diageo have announced production freezes in recent months. Nielsen data cited by the company places Still Austin ninth among premium American whiskey brands by average revenue per retail store — a velocity metric that measures how quickly product moves at the point of sale. The FERO Deal The deal initially unlocks $20 million in working capital, with the capacity to expand to $30 million or more as the company grows. The structure is designed to give Still Austin access to capital tied directly
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News
- Causeway International Value Exits iShares MSCI EAFE ETF, Impacting Portfolio by -2.62% [Yahoo! Finance]Yahoo! Finance
- Diageo's New Boss Just Pulled the Ripcord [Yahoo! Finance]Yahoo! Finance
- Diageo Plant Closure Hits Workers As Shares Trade Below Valuation Estimates [Yahoo! Finance]Yahoo! Finance
- Tequila Headache for Diageo as U.S. Drinkers Cut Back. The Guinness Maker's Stock Drops. [Yahoo! Finance]Yahoo! Finance
- Diageo: Weak Results, Guidance Lowered, Dividend Cut, Stock Still Expensive [Seeking Alpha]Seeking Alpha
DEO
Sec Filings
- 2/25/26 - Form 6-K
- 2/25/26 - Form 6-K
- 2/2/26 - Form 6-K
- DEO's page on the SEC website