Rumple Minze Cinnamint Whiskey Tests Diageo Recovery As Shares Lag Targets [Yahoo! Finance]
Diageo plc (DEO)
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diageo.com/en/investors
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Source: Yahoo! Finance
Rumple Minze is expanding its line with the launch of Rumple Minze Cinnamint Whiskey in the US. The new product combines cinnamon and mint flavors in a whiskey base and is rolling out nationally. This is the first portfolio extension for the Rumple Minze schnapps brand in several years within Diageo's US spirits portfolio. For investors tracking Diageo (LSE:DGE), this launch comes after a tough run for the share price, which stands at £13.95 and is down 13.2% year to date and 30.0% over the past year. Returns over 3 and 5 years also show declines of 58.5% and 48.7%, respectively, so fresh brand activity in core markets such as North America is likely to draw attention. Rumple Minze Cinnamint Whiskey adds another angle to Diageo's presence in the US shot and flavored spirits category, particularly with younger legal drinking age consumers. Investors may want to watch how this release gains traction in bars, clubs and retail, as it could offer clues about the effectiveness of D
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