The Scotch Whiskey Market Is Projected to Hit a Record $15 Billion in Sales by 2028: Report [Yahoo! Finance]
Diageo plc (DEO)
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Source: Yahoo! Finance
Irish whiskey had a moment, then tequila was set to overtake American whiskey sales, and apparently even sotol might be a thing now (at least Lenny Kravitz hopes so). But recent news just arrived that the Scotch whisky market is set to grow to a record $15 billion in global sales by 2028, which is good news for the 150 distilleries currently making single malts and blends across every region of Scotland. Global research and advisory company Technavio issued this new report, citing the increase in ultra-premium and luxury releases as the driving factor of this projected growth. This increase in sales over the next four years amounts to a compound annual growth rate of more than nine percent, with expensive expressions and leading the way. “High-end Scotch whiskies are valued for their exceptional quality and exclusivity, commanding higher prices compared to standard options,” said the report. “Consumers gladly pay more for the craftsmanship and refined flavors found in these premium
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