SMIRNOFF ICE AND POP ICON TROYE SIVAN ARE UNWRAPPING A HOLIDAY SEASON THAT'S ANYTHING BUT SILENT
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: PR Newswire
The OG of flavor is rolling out fresh content with the pop star, plus spirited pop-ups and holiday-ready gift boxes with a twist to help friends celebrate from the first ugly sweater party to the last group selfie NEW YORK, Dec. 4, 2025 /PRNewswire/ -- Smirnoff ICE and Troye Sivan are remixing the holidays — less tradition, more vibes. From a new digital series, deviously fun gift sets, and pop-up samplings across the country, Smirnoff ICE is making one thing clear: holidays hit differently when you actually enjoy them.Experience the full interactive Multichannel News Release here: https://www.multivu.com/smirnoff-ice/9370651-en-smirnoff-ice-troye-sivan-holiday-season-partnershipThe holiday chaos kicked off leading into Thanksgiving and isn't slowing down: Snowed in with Troye Sivan features the singer in his studio trying to write the next holiday anthem - until a blizzard traps him and his friends, and everything takes a turn. Expect spontaneous jam sessions, some surprise gift givi
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