Diageo tests eco-friendly paper bottles for Baileys [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: Yahoo! Finance
This initiative comes amidst growing consumer demand for sustainable products and aims to bridge the gap between those intentions and actual purchasing behaviour. The trial utilises a Dry Molded Fiber (DMF) bottle developed by PA Consulting in collaboration with PulPac. Made from 90% paper with a thin plastic liner and foil seal, the bottle boasts recyclability in standard paper streams, eliminating the need for separate plastic liner disposal. This initial consumer test will involve 2,000 mini-sized (80ml) Baileys bottles at the Time Out festival in Barcelona, Spain. The trial will assess the bottle's performance throughout the supply chain, from filling in the Republic of Ireland to consumer experience and understanding of the sustainability features. While paper bottles offer a promising path in the sector, a significant gap exists between reported consumer interest in sustainable options (68%) and actual purchase behaviour (12%). Diageo aims to bridge this 'say-do gap
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