Diageo to trial paper packaging for Baileys cream liqueur [Yahoo! Finance]
Diageo plc (DEO)
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Source: Yahoo! Finance
The paper packaging is made using molded cellulose-fibre pulp that has been layered with an inner plastic liner and topped with a foil seal. Baileys paper packaging trial will consist of 2,000 bottles. Attendees of Spain's ‘Time Out Festival' in Barcelona will be among the first to encounter the paper format, which comes in ‘mini' 80ml bottles. Diageo wants to test how the paper bottles travel from their filling site in Ireland to Spain, as well as assess consumer sentiment about the product. The group said it is “exploring” paper formats across its portfolio. The trial is being done in partnership with the sustainable packaging consortium the Bottle Collective, PA Consulting and Swedish dry moulded fibre packaging producers PulPac. “We are delighted that the Diageo Baileys Minis are now hitting the consumer market. Dry molded fiber bottles are a huge step forward, setting new standards in the world of more sustainable packaging,” Jaime Stone design and innovation expert at P
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