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Stock impact report

Why Scotland's ‘ghost' whisky distilleries are coming back to life [Yahoo! Finance]

Diageo plc (DEO) 
US:NYSE Investor Relations: diageo.com/en/investors
Company Research Source: Yahoo! Finance
“Barley, water, peat, weather, landscape, history; Malted. Swallowed neat.” The words of the UK's former poet laureate come to mind in the Scandi-vibed lounge of the reborn Port Ellen distillery on the Isle of Islay, where the first drink some visitors are offered is a cup of pine-smoked Lapsang tea from China's Wuyi Mountains. It is not what you'd expect to be drinking on a Hebridean island, especially not in a black metal and glass temple to the art of distilling. But it soon makes sense: it's all about tuning the tastebuds in preparation for sampling some seriously expensive, smooth and aromatically complex single malt. The luxury visitor experience here is billed as a deep dive into the smokier end of the whisky spectrum, a sensory revelation of the kind evoked in Duffy's “Drams.” “The gifts to noses – bog myrtle, aniseed, hay, attar of roses.” And: “The perfume of place, seaweed scent on peaty air, heather dabbed with rain.” ‘Whisky loch' Port Ellen, Show less Read more
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