Spirits' Strength Should Lift Brown-Forman and Diageo [The Motley Fool]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: The Motley Fool
Fans and followers of the adult beverage industry are undoubtedly aware of the impact hard seltzers have made. For the first time in years, 09's wine sales in the United States fell, while data from the Beverage Information Group says beer extended what's become a six-year downtrend.The driving force of that deterioration has been widely chalked up to therapid growth of the aforementioned hard seltzersBoston Beer(NYSE:SAMNielsenJefferiesUBSWhat's largely been omitted from the discussions to date, however, is that sales of spirits like bourbon, whiskey, and rum continue to chug ahead, unfazed by the disruption that's affected most other corners of the booze market.Spirits liftedThe Distilled Spirits Council of the United States, or DISCUS, crunched the numbers. It reported in February that revenue generated by its distillers grew .% last year, driven by a .% increase in total volumes sold. DISCUS added that spirits took at least some of the market share from wine and beer that had bee
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- Greg Hughes on how Suntory plans to revive global spirits sales [Yahoo! Finance]Yahoo! Finance
- Manitoba's Kinew tells Ontario's Ford don't ‘shoot ourselves in the foot' with Crown Royal threat [BNN Bloomberg (Canada)]BNN Bloomberg
- Diageo plc (DEO): A Bull Case Theory [Yahoo! Finance]Yahoo! Finance
- Diageo is viewed positively by RBC Capital as the focus shifts to the mainstream part of the business [Seeking Alpha]Seeking Alpha
- Diageo: Streamlining Through Divestments (Rating Upgrade) [Seeking Alpha]Seeking Alpha
DEO
Sec Filings
- 1/2/26 - Form 6-K
- 12/17/25 - Form 6-K
- 12/1/25 - Form 6-K
- DEO's page on the SEC website