Thayer Lavielle, An Executive With Wasserman, Has A Plan To Protect Women’s Sports From COVID-19 [Forbes]
Diageo plc (DEO)
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Source: Forbes
Competition. Female football player in protective mask and gloves. Prevention against pneumonia.... [+]Still active while quarantine. Chinese coronavirus treatment. , medicine, sport concept.GettyThe novel coronavirus (COVID-19) has brought the sports world to its knees, putting an indefinite pause on virtually all live sporting events. This means that the sports world, like many other industries, is currently suffering from a sharp decline in revenue and marketing opportunities. Sports networks are being sustained by reruns, talk sports and the occasional draft. Nowhere in sports is COVID-19’s impact more threatening than in women’s sports. While COVID-19 is arguably responsible for the record high viewership of this year’sWNBA Draft, it has the potential to hit the already struggling area of women’s sports particularly hard. As COVID-19 draws finite attention, resources and time away from women’s sports, will the industry be able to bounce back from the pandemic?Perhaps no woman in
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