These Distillers Should Gain as Whiskey's Popularity Grows [The Motley Fool]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: The Motley Fool
The brown spirit has never been more popular than it is now. The popularity of Jack Daniel's whiskey is rising. According to new YouGov polling data , one-quarter of U.S. men have it on their consideration list for the next time they buy liquor. That puts it at the top of the heap. That's not surprising, as the Brown-Forman ( NYSE:BF-A ) ( NYSE:BF-B ) Tennessee whiskey is by far the most popular spirit and whiskey on the market, but it is also a big leap from last year, when only 20% of men said they would consider buying a bottle. Is whiskey on your gift list? Image source: Getty Images. Whiskey river The whiskey market has seen eight straight years of market share gains and 2018 is likely to be the ninth consecutive year of growth. Beer may still be the all-around most popular alcoholic beverage, but the Distilled Spirits Council says whiskey, and in particular American whiskey like Jack Daniel's, has been enjoying some of the strongest growth rates o
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