Revolutionary Retail Data Rewrites The Future Of Advertising [Forbes]
Dollar General Corporation (DG)
Last dollar general corporation earnings: 3/12 06:55 am
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Source: Forbes
As online shopping became a staple, e-commerce sites grew into some of the most valuable online real estate for advertisers seeking to engage buyers on retail platforms. Four years later, retail media continues to grow at a remarkable pace, becoming a hot buzzword in the ad industry. But before delving into why, it's important to clarify the difference between retail media and retail data, and the role they both play in retail media networks (RMNs). Ellen Mulryan, the senior director of data partnerships for The Trade Desk , explains retail media as advertisements purchased on retailer platforms, like Walmart.com. On the other hand, retail data is the information stores gather about their customers via consented channels like loyalty programs. It is highly authenticated data that provides a clear picture of existing customers and gives valuable insights into their purchase behavior. According to a recent Prosper Insights & Analytics survey, over half of consumers over 18 years old
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DG
Earnings
- 3/14/24 - Beat
DG
Sec Filings
- 4/12/24 - Form 4
- 4/11/24 - Form 144
- 4/8/24 - Form 8-K
- DG's page on the SEC website