One of YouTube’s biggest channels just got sold [Los Angeles Times (CA)]
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Source: Los Angeles Times
One of YouTube’s biggest channels just got sold One of YouTube’s most popular brands has been bought by a trio of entertainment-industry veterans with ties to Disney and the Teletubbies, as independent creators find the way to expand is finding deep-pocketed backers or combining with other video producers. Little Baby Bum — YouTube’s ninth most watched channel and a savior of harassed, time-poor parents worldwide — has been bought by an agency called Moonbug, which may use the channel to pursue other YouTube-based companies in hopes of building scale and pooling resources, according to Little Baby Bum co-founder Derek Holder. Little Baby Bum’s 54-minute compilation of nursery rhymes is the 20th most popular video in YouTube history, with 2.1 billion views. Its 3-D animations set to saccharine electronic music gave busy parents a free, safe space to distract toddlers, at a time when critics found increasingly disturbing children’s content elsewhere on the site. Moonbug was started by i
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