Burger King has changed its name to 'Pancake King' to mock IHOP's rebrand as IHOb (QSR) [DailyFinance (AOL.com)]
Dine Brands Global, Inc. (DIN)
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Source: DailyFinance
IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers . Burger King poked fun at the rebrand by changing its name to Pancake King on Twitter and Facebook. If we have other people in the world of burgers commenting on our burgers, it can only help, IHOP's president previously told Business Insider . IHOP's burger-centric rebranding as IHOb has inspired some mockery from fast-food chains . Now, Burger King has taken a direct shot at the breakfast chain's revamp. Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the P to a b. On Monday, IHOP announced that the b stood for burgers , sparking some backlash from other burger chains . Later Monday, Burger King also rolled out a new name: Pancake King. 13 PHOTOS Brands roast IHOP over IHOb rebrand See Gallery Brands roast IHOP over IHOb rebrand You probabl
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