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Stock impact report

Is IHOb A Big Nothing Burger? [Forbes]

Dine Brands Global, Inc. (DIN) 
Last dine brands global, inc. earnings: 4/29 08:00 am Check Earnings Report
US:NYSE Investor Relations: investors.dineequity.com/news-releases
Company Research Source: Forbes
IHOP, the brand formerly known as the International House of Pancakes, generated a lot of buzz with its announcement that it was changing its name to IHOb. It turned out to be a publicity stunt, yet amidst all the noise, there are lessons to be learned about branding and the need for reinvention. Show less Read more
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