Oscar ads are said to generate record US$2.8M a pop for ABC [Business News Network (BNN) Energy & Resources (Canada)]
Walt Disney Company (The) (DIS)
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Source: Business News Network
Oscar ads are said to generate record US$2.8M a pop for ABC ABC is still commanding record ad prices for the Academy Awards, despite years of declining ratings and a fruitless attempt to find a host. The Walt Disney Co.-owned network is getting an average of $2.8 million for every 30-second spot, according to a person with knowledge of the matter. That’s a nearly 8 per cent increase from the prior year. Even with a smaller audience, the Oscars remain the most prestigious TV event outside of sports. It’s also a show that people still prefer to watch live, making it more desirable for advertisers. The Academy of Motion Picture Arts and Sciences is attempting to make the broadcast shorter and more compelling, with some awards being given out during commercial breaks. This year’s show also won’t have a traditional host, though that wasn’t the original plan. Comedian Kevin Hart stepped down from the role after criticism of his past homophobic comments on Twitter, and no replacement emerged
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- 2/7/24 - Beat
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- 4/17/24 - Form 8-K/A
- 4/9/24 - Form 8-K
- 4/3/24 - Form 8-K
- DIS's page on the SEC website