Disney's first 'Star Wars' movie in seven years is tracking to be yet another massive disappointment [FOX News]
Walt Disney Company (The) (DIS)
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Source: FOX News
When The Walt Disney Company bought out Lucasfilm and, by extension, the " Star Wars " universe, expectations were that the two combined companies would make Hollywood's most popular franchise even bigger. Instead of going decades between "Star Wars" movies , Disney would put its creative might behind more consistent releases and expanding the universe. The company would release movies as part of the "core" stories, then do films or shows that focused on side characters or other stories. Initially, it seemed like the approach, led primarily by then-Lucasfilm head Kathleen Kennedy, would be a success. "The Force Awakens" was a gigantic success, and while it didn't exactly reinvent the wheel creatively, it launched the new Disney era of "Star Wars" with a whopping $937 million domestic box office gross. Adjusted for inflation, that's $1.24 billion. Well, with few exceptions, almost everything to come out of the "Star Wars" universe since has degraded the brand and fan expectation
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