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Stock impact report

Football fans could be the big loser of the NFL-ESPN partnership [MSNBC.com]

Walt Disney Company (The) (DIS) 
Last walt disney company (the) earnings: 2/4 04:05 pm Check Earnings Report
Company Research Source: MSNBC.com
The NFL announced a deal with ESPNThe NFL will now own a 10% slice of ESPN.“So what if I told you,” to borrow the language that ESPN used to promote its 30 for 30 series, that the league’s biggest TV deal yet could be the catalyst for a decline in football’s popularity similar to what boxing experienced after it reached a high mark in the late ‘80s and ‘90s? There’s no guarantee that will happen. But the declining interest in boxing as a sport is a reminder that a sport’s popularity can wane if the people in charge make it increasingly expensive for fans to follow it.Some will find it hard to even imagine that America’s most popular and profitable sport could soon face an existential crisis. The league’s 32 teams shared a record$13.8 billionFootball’s17.5 million viewers per gameThe new deal represents a seismic shift for both sides. For years, ESPN walked a tightrope. It had a business model anchored on paying billions of dollars for sports broadcast rights which it monetized by sell Show less Read more
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