Disney, Formula 1 are teaming up with new products and content for 2026 [USA TODAY]
Walt Disney Company (The) (DIS)
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Source: USA TODAY
The two companies are continuing their multi-year "Fuel the Magic" collab in 2026, bringing immersive fan experiences combined with both storytelling and racing culture to Grand Prix weekends all season long. The plans this year include new content, products, and experiences for racing fans across the globe, beginning with the Australian Grand Prix. The plan looks to build off the momentum the collab created at the Las Vegas Grand Prix in November last year. In a press release, Tasia Filippatos, President of Disney Consumer Products, said, "Formula 1 and Disney sparked a cultural moment felt worldwide—and it was only the beginning. This year is about turning that moment into a season-long story." What types of new content are on the docket? The first piece of new content to be released will be a new comic series titled "Mickey X Formula 1 Racing to the Top!" The series was created by Disney in partnership with WEBTOON and will launch on March 6 during the Formula 1 Australian
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