MoviePass Has Something Other Than Tickets to Talk About [The Motley Fool]
Walt Disney Company (The) (DIS)
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Source: The Motley Fool
Bruce Willis to the rescue? MoviePass parent company Helios and Matheson Analytics ( NASDAQ:HMNY ) recently announced a new venture: MoviePass Films. The company's flagship service has been under fire as it tries to manage its cash-burning operation and effectively monetize its 3 million subscribers -- the number last reported before another round of changes announced at the beginning of August. Too many people couldn't pass up the $9.95-a-month price giving them access to one movie a day -- now down to three movies per month -- and all of those users have eaten up Helios and Matheson's cash pile. This new moviemaking endeavor risks accelerating that trend, but it could also be a game-changing move. A preview of coming attractions MoviePass Films' upcoming feature is titled 10 Minutes Gone . The synopsis, according to the fledgling studio, is that it's a mystery-thriller in which a man hit by a stray bullet during a bank heist loses 10 minutes of his memory.
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