Disney toys return to McDonald's Happy Meals [Reuters]
Walt Disney Company (The) (DIS)
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Source: Reuters
Disney toys return to McDonald's Happy Meals | Reuters Reuters Staff 3 Min Read LOS ANGELES (Reuters) - McDonald’s USA and the Walt Disney Co ( DIS.N ) on Tuesday announced their first Happy Meal promotion partnership since ending a previous relationship in 2006, after the fast-food chain slimmed down its menu for kids. Their last exclusive, 10-year cross-promotional deal was reportedly worth $1 billion to Disney, according to the Los Angeles Times. McDonald’s Corp ( MCD.N ) paid $100 million in royalties and conducted 11 promotions a year for Disney movies and television shows and opened restaurants inside its theme parks, the Times reported. The new multi-year, non-exclusive agreement will begin in June with promotions, including Disney movie-themed Happy Meal toys, for “Incredibles 2,” followed in the autumn by “Ralph Breaks the Internet: Wreck-It Ralph 2.” Executives from both companies declined to disclose the duration or value of the new deal. A McDonald’s spokeswoman said t
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DIS
Earnings
- 5/7/24 - Beat
DIS
Sec Filings
- 5/9/24 - Form 4
- 5/9/24 - Form 4
- 5/9/24 - Form 144
- DIS's page on the SEC website