Discovery, Inc. and 605 Partner to Expand TV Attribution Capabilities
Discovery, Inc. - Series A (DISCA)
Last discovery, inc. - series a earnings: 2/27 07:00 am
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Source: Business Wire
The companies are leveraging 605’s combined dataset (the nation’s largest) to measure TV’s impact on both branding and sales NEW YORK--(BUSINESS WIRE)--Discovery, Inc. today announced that it is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale for the very first time. The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households, the largest ever utilized for a TV attribution study.Both 605 and Discovery believe that full-funnel attribution at scale is the next step in the evolution of the TV measurement market. The first companies to partner on this approach at this scale, Discovery and 605 can empower brands to determine campaign effectiveness across the full marketing funnel. This includes information on top-funnel (brand lift), to mid-funnel (engagement), to bottom funnel (sales and return on ad spend). The insights drawn from this work are used
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