Discovery Continues All-In Play On Golf With Golf Digest Acquisition - Here's Why [Forbes]
Discovery, Inc. - Series A (DISCA)
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Source: Forbes
Discovery Continues All-In Play On Golf With Golf Digest Acquisition - Here's Why Tiger Woods talks with GOLFTV's Henni Zuel, part of his exclusive content deal with Discovery Golf's video streaming service. Discovery Inc., best known for its entertainment networks like Discovery Channel, HGTV, Food Network and Animal Planet, is going all-in on golf. While the inside-the-ropes focus in the golf world this year has been the resurgence of Tiger Woods, Discovery has been perhaps the biggest mover and shaker off the course. That includes its exclusive content partnership with Woods, arguably the game’s most compelling personality. Discovery also has a 12-year deal license the PGA TOUR’s international media rights and on Jan. 1 launched a new live and on-demand global video streaming service called GOLFTV. Most recently, the company acquired one of the most visible media properties in the game, buying Golf Digest from Condé Nast as part of its goal to become the world’s leading golf media
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