DraftKings Expands Exclusive Partnership with Major League Baseball
DraftKings Inc. - Class A (DKNG)
Company Research
Source: GlobeNewswire
BOSTON, Aug. 06, 2020 (GLOBE NEWSWIRE) -- DraftKings Inc. (Nasdaq: DKNG) and Major League Baseball today announced a multi-year extension to remain the Official and Exclusive Daily Fantasy Sports (DFS) Partner of the League. The extension includes an expanded partnership providing for an increase in DraftKings’ content rights, product integration, prizing and continued use of MLB images and video within DraftKings’ DFS games. The extension of the partnership between Major League Baseball and DraftKings reinforces both entities’ dedication to enhancing the overall gaming experience for sports fans. “MLB was our first official league partnership dating back to 2012,” said Ezra Kucharz, DraftKings’ chief business officer. “We share a mutual passion and commitment to innovation and fan engagement and are excited to continue our partnership through data and technology to advance our product and broaden engagement opportunities for baseball fans.” Fans who engage with the dozens of
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