FanDuel Loyalty Program to Launch by Summer [Yahoo! Finance]
DraftKings Inc. - Class A (DKNG)
Company Research
Source: Yahoo! Finance
Want to get more Covers content? Add us as a preferred source on your Google account here The nation's highest-grossing sportsbook will soon launch a loyalty program. Top executives from FanDuel's parent company Flutter Entertainment reaffirmed that the company's sportsbook would integrate a loyalty program by the end of June. The nation's largest sportsbook by handle and gross gaming revenue will soon join all its competitors by offering a loyalty program. Speaking at Wednesday's Morgan Stanley Technology, Media and Telecom Conference webinar, Flutter CEO Peter Jackson said the new program would be a key way to retain and reward FanDuel customers. “It's a great mechanism for us to make sure that our consumers understand what they need to do to get us to do things for them, and why we're doing certain things for them,” Jackson said. “When people feel like they've got more agency, I think they feel more engaged.” Jackson didn't disclose further details about the program duri
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