HardScope Launches Vertically-Integrated Media Platform to Scale Creator Empires and Unlock Gen Z for Brands [Yahoo! Finance]
DraftKings Inc. - Class A (DKNG)
Company Research
Source: Yahoo! Finance
as CEO - HardScope now debuts to power talent growth and empire-building across new verticals while providing brands with the fully-native infrastructure to scale creator partnerships. NEW YORK Dec. 16, 2025 /PRNewswire/ -- HardScope, the comprehensive Creator Media platform built to power talent growth while onboarding brands into the new world of Creator Media at scale, announces its launch today. The launch arrives at a critical tipping point in the media landscape. While youth audiences spend the vast majority (nearly 70%) of their screen time with creator-driven platforms, [1] market analysis shows that less than 5% [2] of the $1T+ global digital ad market [3] currently flows into the creator economy—a massive inefficiency that HardScope is built to solve. The HardScope team led by CEO Matt Kalish, co-founder of DraftKings, brings the operational excellence of a scaled multi-billion dollar tech company with a sophisticated media buying engine, combined with the expertise of
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DKNG
Earnings
- 11/6/25 - Beat
DKNG
Sec Filings
- 12/11/25 - Form 4
- 12/11/25 - Form 4
- 12/5/25 - Form 4
- DKNG's page on the SEC website