ProRata.ai Appoints Michele Tobin as CRO and Peter Sloterdyk as CMO [Los Angeles Times (CA)]
DraftKings Inc. - Class A (DKNG)
Company Research
Source: Los Angeles Times
appointments: Michele Tobin joins as chief revenue officer and Peter Sloterdyk joins as chief marketing officer. Both report to founder and CEO Bill Gross and will serve in the same roles for Gist, a ProRata company that offers a suite of brand visibility products designed to help partner brands and businesses to stand out in the era of generative AI. Sloterdyk will lead brand development and global growth for ProRata and Gist. He previously served as global CMO at Grindr, where he led global user acquisition and retention, brand and media strategy, creative and content development, and philanthropic initiatives. Tobin, who most recently served as CEO of streaming art platform Loupe, will spearhead growth for Gist, including advertising, network development, and the engagement and monetization product Gist Answers. The Gist product suite comprises custom AI search and engagement tools, tailored to specific content and enhanced by a library of hundreds of trusted publications. “P
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