Consumers want associates to handle follow-up communication [Yahoo! Finance]
Dick's Sporting Goods Inc (DKS)
Last dick's sporting goods inc earnings: 3/10 07:30 am
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Source: Yahoo! Finance
Dive Brief: Nearly two-thirds — 63% — of consumers say they are more likely to return to a store if an associate follows up personally , according to an Endear survey released Tuesday. Endear polled 1,000 U.S. consumers ages 24 to 54. Another 60% of respondents say that personalized communication from an associate matters to their shopping decisions. Good follow-up messages can drive sales. More than half — 55% — say they have made a purchase because of follow-up communication, while just over one-third say they have done so more than once. Dive Insight: Associates can have a positive impact on customer loyalty from the moment the shopper steps into the store through planning their next trip, but retailers need to let them work. Businesses need to not only give their staff the information necessary for personalization, but let them use discretion in how they interact with customers, according to Neil Saunders, managing director at GlobalData Retail. Staff perform better w
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DKS
News
- Hologenix and Big Agnes Team Up to Make Sleeping Outdoors a Dream [TheStreet.com]TheStreet.com
- Gear up for golf season with up to 50% off golf apparel [USA TODAY]USA TODAY
- Riddell Unveils New ND6 Football Line Engineered for Youth Football Players [Yahoo! Finance]Yahoo! Finance
- Big Happy Appoints Alison Mayes as VP of Partnerships, Agency Development and Retail Media Networks [Yahoo! Finance]Yahoo! Finance
- Maryland Businesses Announce Breakthrough Technologies, Portfolio Expansions and Customer Relief [Yahoo! Finance]Yahoo! Finance
DKS
Earnings
- 3/12/26 - Beat
DKS
Sec Filings
- 3/31/26 - Form 144
- 3/27/26 - Form 10-K
- 3/26/26 - Form SCHEDULE
- DKS's page on the SEC website