Good Good Golf Built A Creator Media Flywheel. Just Ask Callaway & GMC [Forbes]
Dick's Sporting Goods Inc (DKS)
Last dick's sporting goods inc earnings: 3/10 07:30 am
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Source: Forbes
According to the National Golf Foundation, more than half (57%) of on-course golfers are under the age of 50. But this audience isn't watching television. They're following creators on YouTube and social media, the matches, the road trips, the chaos. And they're shaping a golf culture that traditional media never built. The Biggest YouTube Golf Channel: A Business Plan From Day One Matt Kendrick built Good Good Golf for that audience. As founder and now CEO, he created the preeminent creator-led golf channel on YouTube with 16 creators and more than 1.7 million subscribers on the main channel alone. The model is working. The company has raised $45 million, launched a merchandise and equipment line in 800+ Dick's Sporting Goods locations, and built a live events business that includes a PGA TOUR event debuting in 2026. Key sponsors include GMC, Callaway, Yeti, Mountain Dew, and SuperStroke. International expansion is underway. Three years ago, four people sat in Good Good's 10
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DKS
News
- Skims, The North Face collab again. See this year's winter looks. [USA TODAY]USA TODAY
- Dick's Sporting Goods Sale: You Can Still Save Up To 83% For Cyber Week [Forbes]Forbes
- Dick's Sporting Goods: Solid Core Performance And The Right Decision To Reset Foot Locker [Seeking Alpha]Seeking Alpha
- DICK'S Sporting Goods: The Story Beyond Foot Locker [Seeking Alpha]Seeking Alpha
- The Best Extended Cyber Monday Treadmill Deals From Peloton, NordicTrack And More [Forbes]Forbes
DKS
Earnings
- 11/25/25 - Miss
DKS
Sec Filings
- 12/5/25 - Form 10-Q
- 12/1/25 - Form 4
- 11/25/25 - Form 8-K
- DKS's page on the SEC website