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Two brothers skipped college to start a pickleball company before the game was cool. They cashed in on the pandemic boom and expect 9 figures in revenue in 2026. [Business Insider]

Dick's Sporting Goods Inc (DKS) 
Last dick's sporting goods inc earnings: 3/10 07:30 am Check Earnings Report
US:NYSE Investor Relations: investors.dicks.com
Become an Insider and start reading now. Have an account? Log in Selkirk Sport, an Idaho-based, family-run company, dominates the pickleball equipment market. Brothers Rob and Mike Barnes started the company in 2014, before pickleball became cool, they said. After breaking even for years, they capitalized on the pandemic boom and expect to do $100 million in revenue in 2026. If you play pickleball, you've probably seen a Selkirk paddle on the court. You might even use one yourself. The Idaho-based, family-run company Selkirk Sport has become practically synonymous with pickleball. It makes premium paddles, shoes, apparel, balls, and nets — "everything except the court surface," said Tom Barnes, the youngest of the three brothers who co-own the company. There's just one nonnegotiable: Whatever they produce has to stay in the pickleball lane. "We will only ever do pickleball. This was intentional from day one," Tom, the director of R&D, told Business Insider during a tou Show less Read more
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