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Stock impact report

Dollar Tree to increase max price in stores to $7, reports higher income shoppers [USA TODAY]

Dollar Tree, Inc. (DLTR) 
Last dollar tree, inc. earnings: 3/4 07:30 am Check Earnings Report
US:NASDAQ Investor Relations: dollartreeinfo.com/investors
Company Research Source: USA TODAY
"This year, across 3,000 stores, we expect to expand our multi-price assortment by over 300 items at price points ranging from $1.50 to $7," CEO Rick Dreiling said in the call on March 13. A $5 cap was set in June, . In 2021 the company raised the The higher cost items will include food, pet and personal care items, though not all items will be at the $7 price cap. "Over time, you will also see us fully integrate multi-price merchandise more into our stores so our shoppers will find $5 bags of dog food next to our traditional $1.25 pet treats and toys, and our $3 bags of candy will be found in the candy aisle," Dreiling said. Dollar Tree sees traffic from higher income consumers Dollar Tree executives said on the call that the demographics of their customers trended towards higher income brackets. "The fastest-growing demographic is north of $125,000 a year in income," said. "It's not like the Northeast is strong and the West is weak. That boat is lifting pretty even all Show less Read more
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