MoonPie drops limited-edition 'solar eclipse survival kits' for April 8 astronomical event with an 'Outta This World' solar eclipse campaign [Yahoo! Finance]
Dollar Tree, Inc. (DLTR)
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Source: Yahoo! Finance
March 26, 2024 /PRNewswire/ -- MoonPie , the original marshmallow sandwich and self-proclaimed "official sponsor" of the total solar eclipse on April 8 , is going all-out to celebrate "the day the moon wins" with a special, limited-edition drop of "Solar Eclipse Survival Kits." The limited supply of custom "blackout boxes" of chocolate, vanilla or banana mini MoonPies are must-haves for eclipse watch parties, especially in the path of totality—locations where the moon's shadow completely covers the sun. MoonPie famously flexed on rival snack cake Hostess during the 2017 eclipse with a two-word tweet that went viral, sending MoonPie sales through the stratosphere. "The solar eclipse of 2017 was massive for us, but we knew we had to go even bigger this time," said Tory Johnston , vice president of sales and marketing at Chattanooga Bakery, Inc. "It's the day the moon wins, and the sun goes down! So we wanted to make something that got people as excited about the eclipse as we are."
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