America's sweet tooth is looking for a new chain obsession [Business Insider]
Krispy Kreme, Inc. (DNUT)
Company Research
Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Sprinkles stores abruptly closed at the end of 2025, marking the symbolic end of the cupcake era. Dessert trends have regularly created waves of single-offering chain eateries. Bundt cake and cookie chains are now vying for the top spot to satiate America's sweet tooth. The cupcake boom , a twenty-year dessert trend that once captivated the nation, ended with a thunk. However, America's sweet tooth doesn't retire — it just hunts for its next obsession. When all of Sprinkles' stores abruptly closed at the end of 2025, a curtain dropped on an era. Not because the dessert chain, cofounded by pastry chef and entrepreneur Candace Nelson in 2005, was the biggest, but because it was the name-brand symbol of the nation's cupcake years. Timing matters. As restaurant chains face higher costs and more cautious consumers who have less patience for on
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DNUT
Earnings
- 11/6/25 - Beat
DNUT
Sec Filings
- 2/4/26 - Form 8-K
- 2/2/26 - Form 4
- 2/2/26 - Form 4
- DNUT's page on the SEC website