Insomnia Cookies CEO made millions selling his company to Krispy Kreme, but has a warning for entrepreneurs: ‘It can be lonely, it's a solitary life' [Yahoo! Finance]
Krispy Kreme, Inc. (DNUT)
Company Research
Source: Yahoo! Finance
for scaling up a beloved product . But reaching new heights also comes with some setbacks, according to Insomnia Cookies founder and CEO Seth Berkowitz. Despite making millions and creating a late-night dessert staple for legions of college students, he's faced some hard truths along his entrepreneurial journey. “It can be lonely, it's a solitary life. It really is. [During] the harder times, it's very solitary—finding camaraderie, mentorship, some sense of community, it's really important,” Berkowitz tells Fortune . “Because I go so deep, it's sometimes hard to find others and let them in.” Berkowitz has been scaling Insomnia Cookies since 2003, when he was a junior studying economics at the University of Pennsylvania. Fast forward more than two decades later, and his company is now a fixture across U.S. colleges with many of its 350 international stores (and counting) housed on or near university campuses. Delivering warm cookies into the early hours of the morning, with some lo
Show less
Read more
Impact Snapshot
Event Time:
DNUT
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
DNUT alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
DNUT alerts
High impacting Krispy Kreme, Inc. news events
Weekly update
A roundup of the hottest topics
DNUT
News
- Insomnia Cookies CEO marks National Cookie Day with growth push [Yahoo! Finance]Yahoo! Finance
- Insomnia Cookies CEO marks National Cookie Day with growth push [FOX Business Network]FOX Business Network
- Krispy Kreme (NASDAQ:DNUT) had its "sell (d)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- KRISPY KREME® x Peanuts Collection Is Filled With Holiday CheerBusiness Wire
- 1 Restaurant Stock with Solid Fundamentals and 2 We Find Risky [Yahoo! Finance]Yahoo! Finance
DNUT
Earnings
- 11/6/25 - Beat
DNUT
Analyst Actions
- 10/24/25 - Singular Research
DNUT
Sec Filings
- 11/18/25 - Form 4
- 11/18/25 - Form 4
- 11/18/25 - Form 4
- DNUT's page on the SEC website