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Stock impact report

Insomnia Cookies' CEO runs a sweets empire worth $350 million—but as a college junior he delivered cookies across campus at 2 a.m. [Fortune]

Krispy Kreme, Inc. (DNUT) 
Company Research Source: Fortune
It didn't take long for dessert-craving night owls at school to take notice: before he even graduated, Berkowitz had secured angel investors. Fast forward two decades later, Insomnia has taken over the U.S. with 350 stores serving up late-night sweet treats, with donut titan Krispy Kreme acquiring a majority stake in the company for $140 million in 2018. College campuses are a breeding ground for innovation—including successes like Facebook, Snapchat , and Gatorade. Another prime example is Insomnia Cookies, which was created at an Ivy League campus house and has since turned into a cult staple for legions of students looking for their late-night sweet treat fix. Insomnia Cookies is now a fixture at U.S. colleges, with many of its 350 international stores (and counting) housed on or near university campuses. Delivering warm cookies into the wee hours of the morning, with some locations open until 3 a.m., it's an easy pick for students coming back from rowdy parties or binge-watchi Show less Read more
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