As trade clouds loom, departing BRP CEO says Ski-Doo maker's future lies overseas [Yahoo! Finance Canada]
BRP Inc. - Common Subordinate Voting Shares (DOO)
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Source: Yahoo! Finance Canada
MONTREAL — The call came on a Monday. In Salt Lake City in August 2022, BRP Inc. chief executive José Boisjoli was hosting his first in-person gathering with dealership owners since the COVID-19 pandemic, when the nightmare of every CEO became reality: a cyberattack. “We had 3,500 people, dealers coming from everywhere,” Boisjoli recalled in a video chat ahead of his retirement at the end of this month. Within hours, he had ordered the shutdown of all 12 BRP factories along with every corporate computer in a crisis that paralyzed the company and consumed him for two weeks before a gradual return to production of Ski-Doos, Sea-Doos and all-terrain vehicles. “It affects the customers who are waiting for the product ... It affects your dealers, it affects your suppliers because they cannot ship. It affects the employees — they want to know when they'll be back to work,” he said. “I still feel the pain when I talk about this.” Guided by “good governance” and an on-call cybersec
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- BRP's Design Excellence Shines Globally With 20 International Design Awards in 2025 [Yahoo! Finance]Yahoo! Finance
- BRP's Design Excellence Shines Globally With 20 International Design Awards in 2025 [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- BRP's Design Excellence Shines Globally With 20 International Design Awards in 2025PR Newswire
- As trade clouds loom, departing BRP CEO says Ski-Doo maker's future lies overseas [BNN Bloomberg (Canada)]BNN Bloomberg
- BRP Inc. to Propose PricewaterhouseCoopers LLP as its Next AuditorPR Newswire
DOO
Sec Filings
- 1/30/26 - Form 6-K
- 1/29/26 - Form 6-K
- 12/19/25 - Form SUPPL
- DOO's page on the SEC website