Tech Is Revenue Opportunity For Sports Organizations But European Fans Less Receptive [Forbes]
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Source: Forbes
A new report has suggested sports organizations could generate more revenue by using emerging technologies to enhance the fan experience – but some parts of the world are more receptive than others. Capgemini found that 69% of sports fans said innovations such as Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligence had enhanced their experience either at the stadium or elsewhere. This has a knock-on effect on engagement, with 56% stating they would go to more matches in person and 60% said they would watch more matches online. Half have spent more on merchandise following a good experience and 92% said they had either maintained or increased the level they spent on online subscriptions. Tech adoption among sports fans Half of respondents said they had accessed match updates while in a stadium – highlighting the efforts made by sports organizations and venue operators to improve mobile and Wi-Fi coverage – while others said they had made use of in-seat food ordering
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