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Stock impact report

DouYu: The Changing Face Of Sports Media [Seeking Alpha]

DouYu International Holdings Limited - American Depositary Shares (DOYU) 
Last douyu international holdings limited - american depositary shares earnings: 3/19 02:00 am Check Earnings Report
Company Research Source: Seeking Alpha
DouYu: The Changing Face Of Sports Media Summary DOYU's current share price is undervalued; we initiate with a bullish view and $11/share target, implying 40% upside based on 25x 2020E P/E. A beneficiary of China's growing eSports industry and a leader in sports media. Q3 could see some weakness with focus on Q4 and 2020E outlook. Douyu ( HUYA Although we are positive on the outlook for the eSports industry as we believe it could potentially become the sports media of the digital age, we are cautious about the pace of the development for eSports as its traction is not as mainstream as we like to see. We note that unlike the US or Europe where users are not faced with a plethora of entertainment options, Chinese users have to allocate their time between traditional sports (ie. NBA), short-form videos (ie. TikTok), long-form videos, WeChat, Weibo, mobile games and so forth. The engagement allocated to eSports may not be as high as investors expect and that the current duopoly market bet Show less Read more
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