Colossus SSP Files Lawsuit Against Adalytics For Defamation, Injurious Falsehood and False Advertising [Yahoo! Finance]
Direct Digital Holdings, Inc. (DRCT)
Company Research
Source: Yahoo! Finance
HOUSTON May 14, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP" or the "Company"), the inclusive supply-side advertising platform, today filed a civil lawsuit against Adalytics Research LLC of New York City for defamation, injurious falsehood and false advertising. The suit alleges that Adalytics caused Colossus SSP – part of Direct Digital Holdings, Inc . (Nasdaq: DRCT) ("Direct Digital Holdings"), the ninth Black-owned company in the U.S. to go public – material and substantial harm by publishing a defamatory paper riddled with inaccuracies. Per the filing: " These false and misleading statements were made in an effort to damage Colossus SSP's business and reputation for the purpose of selling Adalytics' services and winning new business from ad buyers." Specifically, the paper, officially published on May 10, 2024 , while disseminated to the media earlier, accused Colossus SSP of manipulating digital data used by advertisers to target specific consumers in order to gen
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News
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- Kirby McInerney LLP Reminds Digital Holdings, Inc. (DRCT) Investors of Class Action Filing and Encourages Investors to Contact the FirmGlobeNewswire
DRCT
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- 3/26/24 - Miss
DRCT
Sec Filings
- 6/14/24 - Form 4
- 6/14/24 - Form 4
- 6/14/24 - Form 4
- DRCT's page on the SEC website