Orange 142 Expands Visit El Paso's Reach Through Targeted Digital Campaign [Yahoo! Finance]
Direct Digital Holdings, Inc. (DRCT)
Company Research
Source: Yahoo! Finance
Multi-channel strategy delivers more than 3.6 million impressions across top U.S. markets AUSTIN, Texas Feb. 26, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, executed a targeted digital advertising campaign in partnership with Visit El Paso to reach meeting planners in highly competitive U.S. markets where destinations compete for meetings and events. As meeting planners evaluated destinations nationwide, Visit El Paso sought to increase visibility in competitive markets and strengthen consideration among planners assessing options for future events. Orange 142 worked with the Visit El Paso team to design a targeted media strategy that delivered consistent messaging at scale. The campaign delivered more than 3.6 million impressions, generated 48,500+ clicks, and achieved a 1.32% overall click-through rate, reflecting strong engagement among q
Show less
Read more
Impact Snapshot
Event Time:
DRCT
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
DRCT alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
DRCT alerts
High impacting Direct Digital Holdings, Inc. news events
Weekly update
A roundup of the hottest topics
DRCT
News
- Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and EfficiencyPR Newswire
- Orange 142 Expands Visit El Paso's Reach Through Targeted Digital CampaignPR Newswire
- Direct Digital Holdings Regains Compliance with Nasdaq Bid Price RequirementPR Newswire
- Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven SearchPR Newswire
- Destinations International Names Orange 142's Cassandra Razzi to Social Impact CommitteePR Newswire
DRCT
Earnings
- 11/6/25 - Miss
DRCT
Sec Filings
- 2/12/26 - Form 8-K
- 2/12/26 - Form EFFECT
- 2/11/26 - Form S-8
- DRCT's page on the SEC website