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Stock impact report

The next big thing on menus: Smaller portions [CNN]

Darden Restaurants, Inc. (DRI) 
Last darden restaurants, inc. earnings: 3/19 07:00 am Check Earnings Report
Company Research Source: CNN
New York — Last quarter, the restaurant chain tested a new menu section at a little less than half of its locations: smaller portions, along with reduced prices, for seven of its dinner entrées. The trial was designed to appeal to cash-conscious customers, who've been cutting eating out from their budgets, hurting restaurants' profits It was a success. Customers' feedback was positive. The chain's internal affordability metric jumped 15%. And early signs showed the new menu was not only bringing diners back but perhaps even turning them into regulars, Olive Garden's parent company, Darden Restaurants, revealed during last month's earnings call From the chain that invented unlimited breadsticks — which, by the way, was included in this trial — what changed for customers? “Maybe our consumers finally evolved that you don't need to have uneaten food on the plate to feel that you've gotten good value,” Darden CEO Rick Cardenas said on an analyst call last month, while also noting Show less Read more
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