Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform
Viant Technology Inc. - common stock (DSP)
Company Research
Source: Business Wire
Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV.With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision's proprietary attention signals directly into its buying platform. Combined with Viant's Household ID and IRIS_ID, TVision adds three new critical signals to Viant's Intelligence Layer, creating a continuous feedback loop where viewer engagement flows directly into planning, buying, optimizing, and measuring advertising campaigns. This creates an unprecedented level of granularity across TV at the network, CTV app, show, scene, pod, and spot level –
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News
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- Viant Technology Inc. Q4 2025 Earnings Call Summary [Yahoo! Finance]Yahoo! Finance
DSP
Earnings
- 3/11/26 - Beat
DSP
Sec Filings
- 4/15/26 - Form 8-K
- 4/7/26 - Form 4
- 4/3/26 - Form 4
- DSP's page on the SEC website