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Stock impact report

Viant Technology: Attractive Price Level With Decent Upside Potential [Seeking Alpha]

Viant Technology Inc. - common stock (DSP) 
Company Research Source: Seeking Alpha
The stock performance of Viant has been lackluster, but it has gained some momentum YTD with a 58% return. Viant should continue to benefit from the cookieless future in advertising, driving demand for its first-party data advertising platform, in my view. Viant ( NASDAQ: DSP ) is a people-based technology advertising company developing a platform for marketers to use first-party data for customer targeting. Share performance has been lackluster. Having gone public at a price of $65.5 in 2021, DSP trended down sharply for the rest of the year, before moving sideways between $4 - $5 until the end of last year. Though the stock seems to have gained some momentum YTD with the stock seeing 58% return so far, DSP still has lost over 84% of its value since going public. Today, DSP trades at $10.2. I initiate my coverage with a buy rating. My 1-year price target of $13.2 presents a 29% upside from the current price of $10.2. Financial Reviews Fundamentals are average but improvi Show less Read more
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