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Stock impact report

WHOOP Selects Viant as Strategic Ad Platform

Viant Technology Inc. - common stock (DSP) 
Company Research Source: Business Wire
Move Accelerates Business Performance Leveraging Viant’s Connected TV Expertise IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand’s continued growth through true household-level CTV activation linking media exposure directly to business results.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260305589505/en/Viant will serve as the DSP of Record for WHOOP powering the brand’s continued growth through true household-level CTV activation linking media exposure directly to business results.The partnership underscores Viant’s continued leadership in CTV, where identity and contextual intelligence are foundational to driving measurable growth. A demonstrat Show less Read more
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